About
Hi, I’m Lauren — your behind-the-scenes ride or die. Integrator, systems strategist, and your go-to"make it happen" woman behind the curtain.
For the last 5 years, I’ve been a secret weapon for powerhouse entrepreneurs who are ready to stop doing everything manually in their business and start building something sustainable. I specialize in turning scattered ideas into structured plans, messy operations into streamlined systems, and overwhelmed teams into connected, culture-driven rockstars.
I believe your business should work for you — not the other way around.
With a background in operations, leadership, and digital business management, I bring a rare blend of strategy, structure, and soul to every project. Whether I’m mapping out your launch timeline, cleaning up your backend, or helping your team move in harmony — I’m here to create calm in the chaos.
When I’m not inside your Monday board or building a better SOP, you’ll find me planning my next trip, recording my podcast, or sipping a spicy marg with my husband, Victor. ✨
If you’re craving clarity, momentum, and a business that doesn’t drain you — I’d be honored to support you.
NICE TO MEET YOU
I'm Riley Rolfson
After graduating with my MBA, I was hit with over 100K in student loan debt. Not exactly the way I expected to start my new career! But with smart financial decisions and a little hard work, I was debt-free in a year and well on my way to early retirement.
Now I use what I’ve learned to help people just like you find financial freedom. I’ll show you how to earn more, save more, and put your money to work for you with smart investments.
Save More
Learn how to put more money aside each month.
Eliminate Debt
Cut debt from your life and create positive habits.
Invest Smarter
Learn how to invest and reach your goals faster.
My Story
I always knew I wanted to go far in life, so I worked hard to become the first person in my family to graduate from college. After graduation, I thought my future was a guaranteed success. Then once I started having to make student loan payments, my dreams of a better life seemed out of reach.
I felt frustrated and helpless, but I had worked too hard to let my dreams slip away. I dove into financial literacy and came up with a system that allowed me to eliminate debt, save more, and invest for my future. Now I empower others on their journey to financial freedom.
"Working with Riley has changed my life. I’m only 2 months away from debt-free!"
- Martin Marino
"Last year, I was 49 with no retirement savings. Thanks to Riley, I’m now financially on track."
- Bill Bayaud
"From buried in debt to living the life of my dreams, Thank you, Riley!"
- Susan Smith
Why I Do It
Financial literacy is not a term I ever heard growing up. While my parents did their best to provide for our family, they lived paycheck to paycheck most of their lives. Seeing my family struggle inspired me to aim higher. But despite my best efforts, I still found myself drowning in debt.
Once I was debt-free, I realized that the methods I used could help others like me who wanted the same but didn’t grow up with the framework to make it happen. So I made it my mission to help as many people as possible create healthy financial habits and a better life for themselves and their families.
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